Gender in Play – Representations of Gender in Games

A project to diversify the gender roles and worldview of games

In 2021, We in Games Finland and The National Council of Women of Finland will implement a project that empowers Finnish game studios to create more diverse characters and character worldviews in their games.

The project examines the character development and world-building within Finnish games studios’ games from the perspective of gender equality and representation. 

The project will explore possible obstacles and challenges studios face in the creation of equal game worlds, and promotes healthy discussions about gender stereotypes and gender-based violence in video games. The aim is to create a set of best practices and help game studios find ways to diversify the gender roles of the characters in their games while reducing gender-based violence in-game worlds. 

We will provide further educational material on this topic once the research phase of the project is complete. 

The We In Games members facilitating this project are Taina Myöhänen, Tarja Porkka-Kontturi, Licia Prehn, and Emilia Machuca, together with Nevena Sićević , Helmi Hagelin, Antonio Rodrigues and Tuuli Hypén. The National Council of Women of Finland’s representatives for the project are Project Manager Liisa Ketolainen and Project Coordinator Aino Hiltunen. Researcher Usva Friman from The Centre of Excellence in Game Culture Studies will act as the project advisor.

Special grants have been received from the Ministry of Justice for the implementation of the project.

If you wish to learn more about the project, please contact Taina Myöhänen,

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